Do it Now Now (DiNN) identifies systemic causes driving the over-representation of Black people experiencing life below the poverty line and creates opportunities for financial inclusion that ultimately contribute to higher likelihood of social mobility and generational wealth.

Entrepreneurship is the common thread to the organisation's various programmes and initiatives. It addresses the relatively small-scale and fragmented ecosystem of Black-led community and social organisations through facilitating networks of these organisations and helping them to partner with one another and non-Black organisations. Do it Now Now’s support often enables access to grant or social investment funding, as well as greater reach and effectiveness. Initiatives include Make it Big and Innovate Now.